Conference keynote
Your Website Is Dead. So Now What?
A keynote on why the website is no longer the start of the journey, and why trust, proof, signals and consistency now shape decisions before the click.
View keynote pageAbi Hough
UX researcher, optimisation strategist, speaker. Founder of UU3 and Corpus.
I help teams understand why people behave the way they do, where digital trust breaks, and how humans and machines interpret organisations before anyone reaches the website.
Featured work
A few useful artefacts from talks, webinars and visual essays on UX, experimentation, AI-shaped discovery, trust and the upstream web.
Webinar
Why Every Experiment Starts With Empathy
A practical session on evidence-based empathy, better hypotheses, upstream belief formation and experiments that start with understanding rather than activity.
View webinar
Corpus Note
AI Doesn't Replace Thinking. It Exposes It.
A visual essay on AI, context, confirmation bias and why human scepticism still has to stay in control.
Read noteWays my work shows up
A mix of forensic breakdowns, practical notes, talks, write-ups, podcasts and experiments. Different formats, same obsession: making digital experiences clearer, sharper and harder to misunderstand.
UX Anatomy
Practical, darkly funny field notes on the tiny interface details that quietly wreck trust, clarity and completion.
Explore UX Anatomy
UX Autopsy
Forensic breakdowns of digital crime scenes, where good intentions go to die and humans are left confused.
View UX AutopsyMore places the work appears
Key Takeaways
Conference talks distilled into useful summaries for people who could not attend, had brain fog, or simply do not wish to decode 40 minutes of slides and vibes.
Read Key Takeaways
Conference Write-ups
Longer event reflections, speaker summaries and industry observations from conferences Abi has attended, contributed to, or turned into suspiciously detailed artefacts.
Browse Conference Write-ups
Public Speaking
Talks, keynotes and stage appearances covering UX, experimentation, trust, AI-shaped journeys, menopause, digital stupidity, and why the website is usually not the whole murder scene.
See Public Speaking
Blog Articles
Guest posts, collaborative pieces and written arguments about UX, CRO, research, experimentation, AI, trust, evidence and the various ways organisations accidentally make things worse.
Read Blog Articles
Podcasts
Conversations about UX, research, optimisation, AI, trust, digital behaviour and the industry’s ongoing relationship with nonsense.
Listen to Podcasts
Webinars
Remote sessions, interviews and teaching-style content where Abi unpacks practical ideas, frameworks and uncomfortable truths without requiring anyone to put on conference shoes.
Watch Webinars
Field Notes
Shorter observations, working thoughts, emerging ideas and fragments from the messy middle of figuring things out. Less polished. Often useful. Occasionally a goblin with a clipboard.
Read Field NotesOriginal frameworks
Practical tools I’ve created to help teams improve experimentation quality, diagnose trust failures, and stop optimising the wrong thing with great confidence.
Empathy-First Experiments
A preflight and hypothesis framework for designing better experiments by grounding test ideas in user belief, risk, upstream signals, evidence and decision rules.
Explore the framework
C.O.R.P.S.E Triage
A diagnostic framework for finding contradiction, proof gaps, offer confusion and trust failure across claims, offer, reality, proof, signals and entity.
Start the autopsyWhat I work on
My work sits across UX research, experimentation, digital strategy and Corpus: a clarity and trust framework for the upstream web.
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UX Research
Qualitative research, usability, interviews and behavioural insight.
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Experimentation
Strategy, design and culture for meaningful testing.
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Trust & Credibility
Building confidence across content, experience and reputation.
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AI-Shaped Discovery
Understanding how AI and search shape perception and choices.
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Upstream Optimisation
Improving how organisations are understood before the click.
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Speaker Coaching
Helping experts turn messy ideas into clear, memorable talks.
Speaking & writing
I speak, write and create practical resources about UX, experimentation, AI, trust, decision-making and the uncomfortable places where business reality leaks through the interface.
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Conference talks
Keynotes, panels and conference sessions.
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Podcasts & interviews
Conversations about UX, CRO, trust and the future.
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Field Notes
Observations from real digital experiences, bad forms, strange AI features, broken journeys and other interface crimes found in the wild.
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Corpus Notes
Short visual essays on trust, contradiction, proof, machine interpretation, AI-shaped discovery and upstream optimisation.
Independent projects
Side projects where I explore usability, health, language, systems and the strange places where digital experiences collide with real human life.
UX Anatomy
Practical, visual usability education exploring where interfaces fail, why they fail, and what teams can learn from the wreckage.
Menopause Awareness
Work-in-progress thinking around menopause, midlife, health, work and the systems that still treat women's reality as a footnote.
Also
Contribution & recognition
- MentorMentoring through industry programmes and communities.
- VolunteerSupporting events, initiatives and the UX/CRO community.
- RecognitionSpeaker invitations, nominations and awards.
- CommunitySharing knowledge, resources and practical help.
Speaker coaching
I help speakers and subject matter experts turn complex ideas into clear, compelling talks that connect.
- Talk structure & storytelling
- Slide narrative & visual clarity
- Delivery, confidence & presence
- Keynotes, conference talks and workshops
- Cutting the waffle. Amplifying impact.
Contact
For speaking, podcasts, coaching, consulting or collaborations, the easiest place to start is email or LinkedIn.